Durex taps Rich Media Ad to promote new product

Glamorous rich media ad captures ladies on am730 Women are easily to be appealed by beautiful things and their buying impulse can be created in just one interaction. Because of this, advertisements targeted to female consumers, especially for cosmetics and beauty products, are often visually decent and emotional enough to arouse interest in one sight. […]

Mobile Rich Media Ad is one of the hottest topics we have shared before. I am very pleased to see that we now have a local showcase which demonstrates the best use of the rich media features on mobile. Sony promoted its new notebook series on mobile with Rich Media Ad. In order to visualize […]

Mobile Forecast 2013 mCommerce, mCRM and mCoupon There is no doubt that people are used to get access to everything in daily lives with mobile devices. With the rapid evolution of mobile network and technology, mobile phone is no longer a phone, but a handy camera, internet-enabled computer and personal wallet! We forecast mCommerce will […]

Reinforcing audiences’ impression through Rich Media Crazy Ad Sony promotes its new notebook series on mobile with Rich Media Crazy Ad on etnet (Android). In order to introduce the distinctive “Surf Slider” design, Sony has an advertisement on mobile which allow audience to experience by “sliding” the notebook with their fingertips. Through the interaction, audiences’ […]

Market Watch found 125% growth year-on-year for Mobile Display Ads AMAZE Mobile Media released Market Watch of Q3 2012. The report covered insightful findings on ad spending in the quarter, and introduced the up-and-coming trend of Rich Media ads with focus in its capabilities and benefits to advertisers. Mobile ad-spending keep increasing while banner ad […]

Mobile Marketing Tips and Trends: Engage audience via mobile advertising AMAZE Mobile Media shared insights on engaging audience at Online Anywhere 2.0: Opportunities and Trend in Internet & Mobile Marketing Seminar.

In the wake of increasing popularity of mobile advertising, advertisers look for ways to make their marketing messages standout from the clutter, and impress audience through creative idea with the aid of technology. Rich media ad could be a way out for them. Rich media is about interactivity, engagement and holistic experience. It enables the […]

We must have heard about 3D TV and watched 3D movies in recent years. But, how about the 3D mobile banner ads with motion detection? A responsive mobile banner interacting with audiences without a tap could be really engaging and fun! Samsung had a mobile banner equipped with 3D imaging and motion detection technology. When […]