How UV triggering ad helps L’Oreal Paris to boost its sunscreen product awareness and consumption L’Oreal Paris launched Hong Kong’s first Weather-based Contextual Targeting Advertising on Hong Kong Weather Mobile App.

AMAZE Mobile Media won the Silver Award of Mobile Marketing Agency of the Year 2013 Agency of the Year, presented by Marketing Magazine, is aimed at praising the great work of a company to their clients and communicating that to the client marketer community. The judge panel would take everything into account, from business performance […]

Penny Wong shares tips on rolling out mobile advertising campaigns on Mobile Friday Social Penny Wong, General Manager of AMAZE Mobile Media discussed 3 key factors of planning mobile advertising campaigns and introduced new Contextual Targeting ad on Mobile Friday Social event last week.

Agency of the Year is an award ceremony held by Marketing Magazine every year. By asking more than 1,500 client marketers on their preference of partners in key areas of marketing services, finalists for each category of agencies will be nominated according to their preferences. “We are pleased that so many clients love and support […]

Cosmetic brands increased 954% budget on mobile advertising in 2012 Cosmetic brands experienced a dramatic growth of 954% ad spending on mobile display ad, AMAZE Mobile Media’s 2012 Year in Review found. The overall growth rate of mobile display ad spending achieved a 112% increment year-on-year, in which, more than 6 industries achieved increased over […]

App competition between mobile platforms Numerous of apps give advertisers bulk opportunities to reach target audience.

Mob-Ex Awards 2012 – Glorify excellence mobile campaigns for the first time The inaugural Mob-Ex Awards 2012 award presentation and gala dinner was held on 5 December at Sheraton Hong Kong Hotel and Towers. More than 300 guests from advertising agencies, mobile applications development companies, publishers and advertisers showed up to coronate the outstanding mobile […]

Happy 3rd anniversary to AMAZE Mobile Media 3 years, not a long period of time. However, if we are talking about the past 3 years for AMAZE and even the entire mobile marketing industry, it is long enough to make big changes. At the time when AMAZE was founded 3 years ago, mobile advertising was […]

Welcome Napoleon Biggs!!! Gravitas appoints digital marketing evangelist, Napoleon Biggs, as Chief Strategy Officer to expand mobile and social media offerings across Asia. He will be based out of the company’s headquarters in Hong Kong and will report to Ricky Chu, Chief Executive Officer of the Gravitas Group. With over 15 years experience in the […]

The industry experts shared insights at Hong Kong Productivity Council Last week at Productivity Council, Keith Lee, General Manager – Group Innovation of Gravitas Limited and Penny Wong, General Manger of AMAZE Mobile Media, shared their insights with marketers about how to drive sales via the mobile platform and how to measure the performance of […]