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Home » Movie Express

Durex taps Rich Media Ad to promote new product

Durex taps Rich Media Ad to promote new product

April 26, 2013

Durex taps Rich Media Ad to promote new product

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Movie Express won Gold Award in HKICT Awards

Movie Express won Gold Award in HKICT Awards

April 12, 2013

Movie Express won Gold Award in HKICT Awards Congratulations to Movie Express, one of the AMAZE’s properties, won Gold Award in Hong Kong ICT Awards – Best Lifestyle (Social, Communication & Media).

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Movie Express agglomerates young and socially active movie lovers

Movie Express agglomerates young and socially active movie lovers

December 14, 2012

Movie Express agglomerates young and socially active movie lovers As a social community, Movie Express serves as an informative and sharing platform among movie lovers.

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Reinforcing audiences’ impression through Rich Media Crazy Ad

Reinforcing audiences’ impression through Rich Media Crazy Ad

November 30, 2012

Reinforcing audiences’ impression through Rich Media Crazy Ad Sony promotes its new notebook series on mobile with Rich Media Crazy Ad on etnet (Android). In order to introduce the distinctive “Surf Slider” design, Sony has an advertisement on mobile which allow audience to experience by “sliding” the notebook with their fingertips. Through the interaction, audiences’ […]

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AMAZE POP Combo

AMAZE POP Combo

October 30, 2012

AMAZE POP Combo With UA Cinemas and Cityline joining AMAZE Mobile Media, we now have the largest community of movie apps in town, which capture as most as 1.5 million audience who are young, willing to pay for fun and socially active. According to a research done by MasterCard, 74% Hong Kongers watched movies in […]

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Mobile Choice – Oct 2012

Mobile Choice – Oct 2012

October 14, 2012

The latest version of Movie Express, one of the most popular movie mobile apps, is now transformed from an information and ticket-selling app into a on-the-go mobile social community dedicated to movie lovers in Hong Kong. What I want to talk about isn’t those new tech features like Augmented Reality, but the CRM feature to […]

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The first mobile social community for movie lovers in Hong Kong

The first mobile social community for movie lovers in Hong Kong

September 14, 2012

The first mobile social community for movie lovers in Hong Kong Movie Express unveiled an upgraded version of its iPhone application, forming a social community for movie lovers. Stunning features like Augmented Reality (AR) on movie poster breaks the boundary of print media, will surely bring ultimate experience to users. Moving posters uniquely on Movie […]

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Highly relevant ad content raise up tap-through rate

Highly relevant ad content raise up tap-through rate

September 7, 2012

Highly relevant ad content raise up tap-through rate Nowadays, advertisers are prone to weight the performance of a mobile ad campaign with tap-through rate (TTR), treating this as the first step that audiences show their interest in knowing more about the promotion.

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One more step for higher ROI

One more step for higher ROI

August 3, 2012

One more step for higher ROI Everyone in the town must aware of the Hello Kitty fever this month. It is initiated by “Hello Kitty in OZ” exhibition, which is a key event for all fans of Hello Kitty every year, and attracts many brands to have some joint promotions associated to the cartoon in […]

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Comprehensive media buy on mobile: Olympian City app hit Top 3

Comprehensive media buy on mobile: Olympian City app hit Top 3

July 6, 2012
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