Durex taps Rich Media Ad to promote new product

Movie Express won Gold Award in HKICT Awards Congratulations to Movie Express, one of the AMAZE’s properties, won Gold Award in Hong Kong ICT Awards – Best Lifestyle (Social, Communication & Media).

Movie Express agglomerates young and socially active movie lovers As a social community, Movie Express serves as an informative and sharing platform among movie lovers.

Reinforcing audiences’ impression through Rich Media Crazy Ad Sony promotes its new notebook series on mobile with Rich Media Crazy Ad on etnet (Android). In order to introduce the distinctive “Surf Slider” design, Sony has an advertisement on mobile which allow audience to experience by “sliding” the notebook with their fingertips. Through the interaction, audiences’ […]

AMAZE POP Combo With UA Cinemas and Cityline joining AMAZE Mobile Media, we now have the largest community of movie apps in town, which capture as most as 1.5 million audience who are young, willing to pay for fun and socially active. According to a research done by MasterCard, 74% Hong Kongers watched movies in […]

The latest version of Movie Express, one of the most popular movie mobile apps, is now transformed from an information and ticket-selling app into a on-the-go mobile social community dedicated to movie lovers in Hong Kong. What I want to talk about isn’t those new tech features like Augmented Reality, but the CRM feature to […]

The first mobile social community for movie lovers in Hong Kong Movie Express unveiled an upgraded version of its iPhone application, forming a social community for movie lovers. Stunning features like Augmented Reality (AR) on movie poster breaks the boundary of print media, will surely bring ultimate experience to users. Moving posters uniquely on Movie […]

Highly relevant ad content raise up tap-through rate Nowadays, advertisers are prone to weight the performance of a mobile ad campaign with tap-through rate (TTR), treating this as the first step that audiences show their interest in knowing more about the promotion.

One more step for higher ROI Everyone in the town must aware of the Hello Kitty fever this month. It is initiated by “Hello Kitty in OZ” exhibition, which is a key event for all fans of Hello Kitty every year, and attracts many brands to have some joint promotions associated to the cartoon in […]