Have you noticed that more and more people are using Android phone? Although IPhone (iOS) is still preferred by a group of die-hard fans, the two Samsung flagship smartphones lhave led rapid Android penetration. StatCounter said the number of Android users in Hong Kong grew from 42% in the first quarter in 2012 to 63% […]Read more »
Smartphone market continues to expand. In Q1 2013, Android experienced a dramatic growth on both user penetration and ad impression. While iOS still dominates among advertisers, Android experiences a significant rise of usage, which will lead advertisers to allocate more advertising budget on mobile.
Market Watch Q1 2013 reviews the growing smartphone market in Hong Kong and provides insight into the mounting number of smartphone users, Android campaign, ad impression, etc.Read more »
Smartphone and tablet are now taking over the digital world and affecting everyone’s behavior, including marketers. In 2012, advertisers increased 112% budget on mobile ad. Mobile has become an important channel in every marketers plan.
Market Watch 2012 – Year in Review reviews Hong Kong mobile advertising market in 2012 with total mobile ad spending, top spending category and yearly highlights featured with best practice cases on mobile including Sony rich media ad and Ocean Park mobile site.Read more »
Cosmetic brands increased 954% budget on mobile advertising in 2012 Cosmetic brands experienced a dramatic growth of 954% ad spending on mobile display ad, AMAZE Mobile Media’s 2012 Year in Review found. The overall growth rate of mobile display ad spending achieved a 112% increment year-on-year, in which, more than 6 industries achieved increased over […]Read more »
In Q3 2012, Hong Kong marketers started to look for something more engaging and impactful on mobile display ad format. They really desired for RICH MEDIA AD.
Market Watch Q3 2012 reviews and provides insight into how advertisers leverage mobile advertising in Hong Kong, including ad spending of each industry, most popular mobile ad formats and campaign goals.
This quarter report features an in-depth look into the enhanced mobile ad format – Rich Media Ad with features, benefits and video case studies.
Market Watch found 125% growth year-on-year for Mobile Display Ads AMAZE Mobile Media released Market Watch of Q3 2012. The report covered insightful findings on ad spending in the quarter, and introduced the up-and-coming trend of Rich Media ads with focus in its capabilities and benefits to advertisers. Mobile ad-spending keep increasing while banner ad […]Read more »
Site? A mobile “sight” A decade ago, many business flock to develop their own website as the flourish of the World Wide Web. Nowadays, in the mobile era, it is essential for business to optimize their website to mobile friendly style in order to give easy-to-find information tailored for customers on-the-go.Read more »
Local advertisers spent 22% more on mobile With rapid growth of the smartphone penetration in Hong Kong, mobile ad-spending reaches a new high every quarter.Read more »
Advertisers ad spending is increasing steadily from Q1 to Q2 in 2012. Everybody has seen a must to do mobile advertising! However, are we using the BEST STRATEGY?
Market Watch Q2 2012 reviews and provides insight into how advertisers leverage mobile advertising in Hong Kong, including ad spending of each industry, most popular mobile ad formats, campaign goals and campaign destinations.
This quarter report features an in-depth look into mobile-friendly websites which equips you with the BEST STRATEGY to do mobile advertising.
Market Watch Q1 2012 reviews how advertisers are using mobile advertising in Hong Kong. This quarter report features insights into mobile ad spending of each industry, most popular mobile ad formats and campaign goals, which provides you with all the latest trends on mobile advertising in Hong Kong.
(All report findings are based on AMAZE Mobile Media’s platform and campaign data.)