How UV triggering ad helps L’Oreal Paris to boost its sunscreen product awareness and consumption L’Oreal Paris launched Hong Kong’s first Weather-based Contextual Targeting Advertising on Hong Kong Weather Mobile App.

Penny Wong shares tips on rolling out mobile advertising campaigns on Mobile Friday Social Penny Wong, General Manager of AMAZE Mobile Media discussed 3 key factors of planning mobile advertising campaigns and introduced new Contextual Targeting ad on Mobile Friday Social event last week.

Contextual targeting gives relevant ads to HK Weather users In addition to location-based advertising, other contextual targeting options will drive another big wave to boost the ROI of every mobile advertising campaign in which marketing messages can reach the target audiences when they are exposed to a particular relevant context.

In addition to location-based advertising, other contextual targeting options will drive another big wave to boost the ROI of every mobile advertising campaign in which marketing messages can reach the target audiences when they are exposed to a particular relevant context. In Hong Kong, the contextual targeting option will soon be available on Hong Kong […]