App competition between mobile platforms Numerous of apps give advertisers bulk opportunities to reach target audience.

For many consumer brands, mobile app is just another indispensible channel for pushing promotional messages to customers, whereas a sublimated one should cater what customers really need by blending the unique capabilities of Smartphone into their daily lives. Zurich launched its first-to-market Mobile App with innovative and customer-centric functions. It does not only simplify the […]

Mobile app or mobile web? Advertising with HTML5 mobile web.

Maxim’s – Why this app is a keeper : What can drive consumers keep coming back to a cake shop’s mobile app? Maxim’s explores the social mobile elements with Gravitas.