Benefit’s interactive landing site to boost O2O conversion The playful beauty brand Benefit has leveraged an interactive mobile site to create a speedy surge of online-to-offline conversion for its new hero product launch. To reach the mass, crazy ads and banner ads are now being run in multiple channels including am730 and Baby Kingdom within […]

Countdown feature on mobile ad to prompt immediate actions How many days are still there before the Christmas? Countdown on it will definitely interest everyone under the rich festive atmosphere. The Gravitas Group has integrated the festive countdown strategy into Festival Walk’s latest rich media ad on the mobile app, am730.

Estee Lauder won the Best Use of Rich Media Award in Mob-Ex 2013 Last week, in the Mob-ex 2013, Estee Lauder won the Bronze Award in the Best Use of Rich Media for her product launch campaign, ‘Social Connects Beauty’. With the aims to extend Estee Lauder’s social presence and acquire a robust fan growth […]

Deep linking strategy on mobile ads to heighten conversion rate Deep linking on mobile ads is the big trend in foreign countries. It is the strategy to increase conversion rate by linking specific products on ads to the specific product landing pages instead of one homepage. In Hong Kong, deep linking is an emerging tactic.

How mobile native ads outperform traditional print advertorials and banner ads? Native advertising is the big trend on mobile marketing. Yet the growth of native ad spending in Hong Kong is lagging behind the western countries. Some are skeptical if it is just the mobile form of conventional advertorials. So what are the salient features […]

Beyond the CTRs, does rich media ad really perform better than standard ad on mobile? Rich media ads are perceived as superior than static ads on mobile. Is it true? What constitute an effective rich media ad?

Get your brands to the most engaged females and holiday planners at the best moment to induce immediate purchases AMAZE Mobile Media’s influential mobile advertising inventories have been further extended with the industry leading affiliations, Baby Kingdom and Skyyer Online.

AMAZE pioneers in initiating luxury male ad channels with ESPN AMAZE Mobile Media has announced the partnership with ESPN to accurately connect advertisers with affluent male targets on mobile.

Social Connect – The most effective mobile ad to drive Facebook fans What is the best way to promote Facebook Page on mobile? How to drive fans for Facebook Page effectively?

How UV triggering ad helps L’Oreal Paris to boost its sunscreen product awareness and consumption L’Oreal Paris launched Hong Kong’s first Weather-based Contextual Targeting Advertising on Hong Kong Weather Mobile App.