Why men should not be neglected in mobile advertising? Since up to 85% of purchase decisions in the US are made by women, women appear to dominate the consumption market. Yet we should never neglect male audiences when it comes to mobile advertising. More men consume luxury goods than womenz Survey conducted by Nielson in […]Read more »
What Sogo Thankful Week doesn’t tell us about women’s social mobile and consumption behavior? If you visited Sogo at Causeway Bay in the past week, you will not be surprised that in the sixteen-storey shopping mall, beauty and skincare brands are always the most overcrowded. Women love shopping! Is this why brand marketers should invest […]Read more »
Smartphone market continues to expand. In Q1 2013, Android experienced a dramatic growth on both user penetration and ad impression. While iOS still dominates among advertisers, Android experiences a significant rise of usage, which will lead advertisers to allocate more advertising budget on mobile.
Market Watch Q1 2013 reviews the growing smartphone market in Hong Kong and provides insight into the mounting number of smartphone users, Android campaign, ad impression, etc.Read more »
Smartphone and tablet are now taking over the digital world and affecting everyone’s behavior, including marketers. In 2012, advertisers increased 112% budget on mobile ad. Mobile has become an important channel in every marketers plan.
Market Watch 2012 – Year in Review reviews Hong Kong mobile advertising market in 2012 with total mobile ad spending, top spending category and yearly highlights featured with best practice cases on mobile including Sony rich media ad and Ocean Park mobile site.Read more »
In Q3 2012, Hong Kong marketers started to look for something more engaging and impactful on mobile display ad format. They really desired for RICH MEDIA AD.
Market Watch Q3 2012 reviews and provides insight into how advertisers leverage mobile advertising in Hong Kong, including ad spending of each industry, most popular mobile ad formats and campaign goals.
This quarter report features an in-depth look into the enhanced mobile ad format – Rich Media Ad with features, benefits and video case studies.
Advertisers ad spending is increasing steadily from Q1 to Q2 in 2012. Everybody has seen a must to do mobile advertising! However, are we using the BEST STRATEGY?
Market Watch Q2 2012 reviews and provides insight into how advertisers leverage mobile advertising in Hong Kong, including ad spending of each industry, most popular mobile ad formats, campaign goals and campaign destinations.
This quarter report features an in-depth look into mobile-friendly websites which equips you with the BEST STRATEGY to do mobile advertising.
Market Watch Q1 2012 reviews how advertisers are using mobile advertising in Hong Kong. This quarter report features insights into mobile ad spending of each industry, most popular mobile ad formats and campaign goals, which provides you with all the latest trends on mobile advertising in Hong Kong.
(All report findings are based on AMAZE Mobile Media’s platform and campaign data.)