Countdown feature on mobile ad to prompt immediate actions
How many days are still there before the Christmas? Countdown on it will definitely interest everyone under the rich festive atmosphere. The Gravitas Group has integrated the festive countdown strategy into Festival Walk’s latest rich media ad on the mobile app, am730.
Amplify the time urge for instant actions
The countdown is thoughtfully delivered in the smallest time units of seconds. As app users usually only stay on the same page for seconds, animation on the digits psychologically intensifies the time urgency to take actions.
A touch of personal relevance to gain audience attention
In Hong Kong, Christmas is an earnestly anticipated festival. The animated countdown also serves as a stimulus to emotionally connect the audiences with the banner. Thus it attracts audiences’ interests.
The tactic of countdown is simple and easy to execute. Yet it can be flexibly applicable to a boundless range of products to grab audience attention and prompt quick actions under broad situations.