According to a survey of by Worldwide Business Research and ShopIgniter, 85% of luxury marketers said they planned to increase their digital marketing spending in 2013.
We have been seeing an over 100% year-on-year growth on mobile spending by luxury marketers for women in recent years.
However, for men, the growth on mobile advertising spending has been a bit behind the trend in 2013. The main reason for lagging behind is lack of right mobile channels to reach young, affluent and lifestyle-conscious men who are earning well and well-educated.
ESPN Mobile Sports Channel could be the best choice for luxury marketers for men. Covering over 300,000 unique visitors in Hong Kong, ESPN Mobile Sports Channel is now providing affluent sport fans all insightful news about Soccer, Cricket, F1 and Rugby.
We would see the ad spending on luxury men products going up significantly in the next 12 months.