Some of the latest forecasts have said an ever-increasing portion of mobile ad spending will go into mobile video in the next few years. We see that as being absolutely true.
To drive the performance of mobile advertising, brand marketers are now interested in engagement rather than just numbers.
Mobile video is undoubtedly a next superstar in mobile advertising. For brands with TVC or micro-film, mobile video ads will be an indispensable tactic for their overall strategy. Moreover, mobile video, integrated with social media will extend brand exposure and enhance the drand recall rate in a seamlessly viral way.