A feature in this issue is “Apps of the year”. So, what makes an app successful?
It’s all about its excellent idea, extraordinary usability, well-designed user interface and exceptional user experience. However, if you don’t let people know your apps, you will put all things in vain.
There are over million of apps on iTunes and Google Play stores, how you can stand out and become visible to your target users? There are 3 winning weapons that you have to gear up with:
1. Optimize all keywords to get people easier to get your app searched in the crowd.
2. Use engaging screenshots that shows the most attractive functions. Adding illustrations to screenshots to make them visually appealing at the first sight.
3. Try to allocate your promotion budget wisely to generate snowball effect. Spending most of the budget on the first 2 days of your campaign is the first step to success. Once the app is ranked higher in the top charts, it will be much easier to get more people aware of your app and ultimately generate organic growth for your app.
Here’s a formula for the ranking algorithm on iTunes, Android has a different calculation, come to me for more insights!
What’s that means to us is the advertising formats and the creative elements rule the game in addition to just how big is the ad on the screen. Crafting the advertising message in an interactive, engaging and creative way will become the most important milestone for marketers to really reap the benefits from mobile advertising in the next few years.