Have you noticed that more and more people are using Android phone?
Although IPhone (iOS) is still preferred by a group of die-hard fans, the two Samsung flagship smartphones lhave led rapid Android penetration. StatCounter said the number of Android users in Hong Kong grew from 42% in the first quarter in 2012 to 63% in the same time this year.
The implication for marketers is straightforward. All mobile campaigns for branding and promotion should cover both iOS and Android platforms, instead of just reaching users on individual platforms, unless you are pushing the app download.
We did a detailed study on the hyper growth of Android. You are encouraged to go to Mobile Insights and download the quarterly report for the latest market insights.