Mobile coupons will be the next big wave in 2013
Coupons with special deals are what consumers always keen on.
Instead of taking a stack of coupons in their wallets, consumers can now use Apple’s Passbook, which performs as a folder for receipts, tickets, and loyalty rewards cards, to shop around and get the special deals with their phone on hand.
By detecting the consumer’s location, the Apple’s Passbook can also remind them which coupons to use at the stores nearby. In addition to providing extraordinary convenience to consumers, the streamlined coupon redemption process will provide unprecedented benefits to the marketers through efficient store operation and real time reports for further analysis on campaign performance.
I can see the integration of mobile coupon in advertising campaign will be the next big wave coming in 2013, and sure that the earlier you start, the more you will earn.