Glamorous rich media ad captures ladies on am730
Women are easily to be appealed by beautiful things and their buying impulse can be created in just one interaction. Because of this, advertisements targeted to female consumers, especially for cosmetics and beauty products, are often visually decent and emotional enough to arouse interest in one sight.
Lancome launched its first rich media ad on am730 (iPhone) apps to promote its new mascara.
The rich media ad displayed when the app launches. It firstly shows only the silhouette of the product with a kind of mystery. Audiences are then tipped to wipe the screen with their fingertips to uncover the product and they will then see the product and a cartoon character Betty, who blinks her big eye when the engagement is finished.
Rich media ad execution shows glamor adequately for the new mascara. The audience’s likelihood to this new product is highly elevated with this stunning format of advertising.