SMS? WhatsApp? How about Push Banner charged on performance?
Direct messaging ads like SMS has long been the king for its excellent result on high conversation rate. Along with our habit is shifted from SMS to WhatsApp, some agency friends had asked me about advertising through WhatsApp. Well, basically it is not a bad idea, as we’ve seen the penetration of WhatsApp in Hong Kong is over 3 million users, it has no word limitation and support multimedia. However, it seems advertising in this channel is not accepted by the public whereas some complaints are reported. So What if a Push Banner? Instead of showing text, displaying a banner on the Notification Shade of Android device? Push Banner supports post-tap executions to browser or Google Play Store. What mattering to marketers most is the buying method is just cost per tap rather than cost per delivery. It really benefits the advertisers because this powerful format of advertising only charges based on the campaign performance.