Reinforcing audiences’ impression through Rich Media Crazy Ad
Sony promotes its new notebook series on mobile with Rich Media Crazy Ad on etnet (Android).
In order to introduce the distinctive “Surf Slider” design, Sony has an advertisement on mobile which allow audience to experience by “sliding” the notebook with their fingertips. Through the interaction, audiences’ impression could be reinforced and hence the brand recall rate will be also be increased substantially.
Besides sliding with fingertips, Rich Media Crazy Ad also supports different creative and powerful interaction through motion detection, location-based service and other contextual information.
Rich Media Crazy Ad is now available at premium applications in AMAZE Network, including etnet, am730, Movie Express, amW and amParents.