The industry experts shared insights at Hong Kong Productivity Council Last week at Productivity Council, Keith Lee, General Manager – Group Innovation of Gravitas Limited and Penny Wong, General Manger of AMAZE Mobile Media, shared their insights with marketers about how to drive sales via the mobile platform and how to measure the performance of […]Read more »
Site? A mobile “sight” A decade ago, many business flock to develop their own website as the flourish of the World Wide Web. Nowadays, in the mobile era, it is essential for business to optimize their website to mobile friendly style in order to give easy-to-find information tailored for customers on-the-go.Read more »
Local advertisers spent 22% more on mobile With rapid growth of the smartphone penetration in Hong Kong, mobile ad-spending reaches a new high every quarter.Read more »
Advertisers ad spending is increasing steadily from Q1 to Q2 in 2012. Everybody has seen a must to do mobile advertising! However, are we using the BEST STRATEGY?
Market Watch Q2 2012 reviews and provides insight into how advertisers leverage mobile advertising in Hong Kong, including ad spending of each industry, most popular mobile ad formats, campaign goals and campaign destinations.
This quarter report features an in-depth look into mobile-friendly websites which equips you with the BEST STRATEGY to do mobile advertising.
“What makes a good mobile advertising campaign?” is the question makes a lot of marketers scratching their heads. To me, it is as simple as RICE, standing for Relevant, Interesting, Creative and Engaging. Recently, I’ve been engaged with a mobile campaign site which apparently demonstrated the RICE elements best. It was the mobile advertising campaign […]Read more »
Drive app downloads tactically Launching an app marks the mobile marketing progress moving from production to promotion, while the first step of promotion is driving downloads.Read more »
One more step for higher ROI Everyone in the town must aware of the Hello Kitty fever this month. It is initiated by “Hello Kitty in OZ” exhibition, which is a key event for all fans of Hello Kitty every year, and attracts many brands to have some joint promotions associated to the cartoon in […]Read more »