Targeting teens on mobile
Mobile phone has become essentials to everyone’s daily lives, and of course teenagers are not exceptional.
According to a research done by TNS, which interviewed 13,500 teenagers across 11 countries, 31% teens in Hong Kong own a smartphone, a very high penetration among global.
The research commented young consumers are the most attractive segment to target in mobile space. Youth Gov HK also noticed that the teenage user of smartphone has already reached a certain amount, so they launched an appvertising campaign on AMAZE’s Performance Network to target secondary school student.
AMAZE’s Performance Network serving more than 1 billion impressions per month in Hong Kong, with covering more than 2million smartphone users. Ad buying is based on Cost-per-tap basis, which means advertising cost count on how many times the banner is tapped, resulting in high exposure of your ad.