Media consumption and ad-spending share in HK
According to a research done by eMarketer in the US, consumer are spending more time on TV, internet and mobile phones than past years, and a drop on print media.
Mobile makes up 10% on total media consumption, but it only get less than 1% of ad spending share. Smart marketers should realize the immense potential to use mobile media to cover their audience at a much less cluttered and more targeted environment, achieving more direct response with better ROI.
According to Synovate Media Atlas released in March 2011, Hong Kong consumer spent more time online than watch TV.
“Hong Kong is such a fast-moving city, the latest report of Nielsen indicates that smartphone penetration in Hong Kong will be up to 78% in 2012. Advertising via mobile media became an integral part of advertising campaign, and advertisers are now spending more on this new and effective media,” said Penny Wong, General Manager of AMAZE Mobile Media.