Get wider coverage with same budget on mobile advertising :
Have you ever encountered the difficulties in balancing media cost and number of audience reached? Do you want to extend the coverage to reach new audiences who did not come across yet? If your answer is yes, ad placement in run-of-network or run-of-channel can help you.
Compare to single buy for dedicated app, advertisers can gain the wider coverage of all market segments by run-of-network as the ad will appear in every app within the network. If the marketer have more specific target customer segment, run-of-channel can help achieving the goal as the ads will be displayed specifically on the apps with users who share similar interest in certain aspect, for example finance or sport.
Different from single buy on particular app, network buy or channel buy can benefit advertisers to reach largest number of audience, so as to get the wider coverage to every market segments within the same budget.